BR 2-11: GUCCI

I will tell you about GUCCI. GUCCI is a brand which was made by Guccio Gucci in 1921. It is an Italian fashion brand and the brand is so famous and so popular. The brand is loved by a lot of people. And GUCCI has GUCCI group. That belong PPR in 2011. GUCCI makes a bag, shoes, a clutch, cloth, a jewelry, clock, watch, perfume and so on. And for 1,921 years, it is founded as a bag studio in Florence. He is called the ancestor of the brand, and it is known even to have classified the name of the designer into a product for a guarantee of quality for the first time in the world. The affiliation has brands such as Yves Saint-Laurent, BALENCIAGA, BOTTEGA VENETA, Sergio Rossi, bush Ron, Puma. It was existence to represent these affiliated companies as "Gucci group", but group itself receives that it was subsidized 100% of the PPR group in 2011 and it is with "PPR luxury group" position including a subsidiary company and reaches it before at the present. And this book is written about history of GUCCI. So, we can know about it by reading this book. And we can see some goods of GUCCI because this book has many pictures of goods of GUUCI. So, we can enjoy them by reading this book. And I will tell you about history of GUCCI and Guccio Gucci. In 1881, Guccio Gucci is Florence and was produced as a son who manages the small hat manufacturing company which manufactures a straw hat. He decided for Guccio to make a name for itself in London, and it arrived at London, working as a second man of a steamship. Although it was as workers of the lowest class in London, the job was got to Savoy Hotel, the highest-class hotel. Guccio wins a promotion for the waiter of the first floor from the dish washing of Savoy Hotel. Although it was low wages, since it was a royalty-and-titled-nobility purveyor hotel, it did not have trouble in a tip. Moreover, the view of a property or a thing, etc. were studied by seeing royalty and titled nobility's movements from a short distance. Further more, the thing which Guccio studied "the cost price has no meanings. It is that worth of own also becomes higher rather as the prices of goods are high." This experience will greatly be put to next brand business. Many things were studied and Guccio returned to Florence in 1901. It works at some stores and after a homecoming is conscripted with the beginning of World War I. And World War II started, leather serves as a controlled article and it is impossible to have used leather even in Italy, but it decided to use as a substitute, coating on a canvas background, and the color scheme won unexpected popularity. This is a piece of his history. So, if you want to know about them, I recommend you to read this book because we can know a lot of things about GUCCI by reading this book. 

[521 words]

PENGUIN READERS/ Paola Trimarco/ 2001

デザイナー・馬がハンドバッグ・gucci来てる人の写真